CupCycling™ by James Cropper is the world’s first recycling process dedicated to upcycling coffee cups.

We save them from landfill and incineration, and turn them into beautiful papers. CupCycling™is all about collaboration. Working with supply chain partners and brands who care about the environment, we’re set to drastically reduce the 2.5 billion take-away cups estimated to be thrown away in the UK each year.

Selfridges is the first major high street retailer to pioneer the use of CupCycling™ technology for the creation of their distinctive yellow shopping bags.
www.cupcycling.co.uk